Kelly Cassella

Founder & Creative Director

A seasoned creative leader, Kelly Cassella is the driving force behind MadeBold Design, where strategy and creativity intersect to deliver high-impact design solutions. With over 20 years of experience, she has built a reputation for crafting bold, intentional creative that resonates.

Prior to founding MadeBold, Kelly served as Art Director at Edelman, the world’s largest PR firm, where she led campaigns for brands like GE, Bosch, Samsung, and Waste Management. She later expanded her expertise as the founder of Kelly Anne Design, which was acquired by Genaesis in 2016, where she led the growth of their in-house creative division.

Kelly’s work spans industries—including non-profits, finance, tech, healthcare, and corporate branding—with a passion for supporting mission-driven organizations and small businesses. She holds a BFA in Graphic Design from Edinboro University, where she continues to give back as an adjunct professor, shaping the next generation of designers.